Emotion Drives Desire. And every emotion starts with an idea.
But ideas rarely lose their value in the briefing. They lose it in production. That's where I come in.
With a career spanning nine countries, I've worked across digital, advertising and CGI, always driven by the same belief: emotion drives desire.
But ideas rarely lose their value in the briefing. They lose it in production. That's where I come in.
With a career spanning nine countries, I've worked across digital, advertising and CGI, always driven by the same belief: emotion drives desire.
That journey has taken me from leading the UI design of the Xbox 360 to Creative and Art Director roles at agencies including AKQA, Wieden+Kennedy, Saatchi & Saatchi, Publicis and Dentsu, creating work for brands such as Coca-Cola, Nike, Samsung, KIA, Samsonite and Estée Lauder, and today collaborating with leading CGI studios including Found and Tendril.
To me, these were never different careers. Just different ways of achieving the same goal: turning ideas into work that people genuinely feel.
Today, I collaborate with brands and studios on projects that demand both creative vision and hands-on execution, helping ideas retain their power from the first conversation to the final frame.
Beyond direction, I enjoy shaping ideas early, pitching concepts and guiding multidisciplinary teams through complex creative processes.
Open to permanent, embedded and select freelance collaborations.
Let's talk.
To me, these were never different careers. Just different ways of achieving the same goal: turning ideas into work that people genuinely feel.
Today, I collaborate with brands and studios on projects that demand both creative vision and hands-on execution, helping ideas retain their power from the first conversation to the final frame.
Beyond direction, I enjoy shaping ideas early, pitching concepts and guiding multidisciplinary teams through complex creative processes.
Open to permanent, embedded and select freelance collaborations.
Let's talk.
Email: mr.mcamino(at)gmail.com
LinkedIn: https://www.linkedin.com/in/manuelcamino/
Instagram: @mr.manuelcamino and @xebius_art (only personal work)
Art Site: www.xebius.com (artist site, not commercial)
