Challenge:
As a Freelance Creative Director at WeareSeventeen, I had the incredible opportunity to pitch for a dream project with Coca-Cola in collaboration with their agency, Virtue. After winning the pitch for the promotion of the new Coke flavor "Dreamworld," part of the "Creations" series, I teamed up with Virtue's Creative Director, Martin Magner. I was honored to lead a talented group of motion designers and artists in bringing this vision to life.
As a Freelance Creative Director at WeareSeventeen, I had the incredible opportunity to pitch for a dream project with Coca-Cola in collaboration with their agency, Virtue. After winning the pitch for the promotion of the new Coke flavor "Dreamworld," part of the "Creations" series, I teamed up with Virtue's Creative Director, Martin Magner. I was honored to lead a talented group of motion designers and artists in bringing this vision to life.
Strategy:
Our goal was to capture and visualize the experience of tasting Coca-Cola's "dream flavor." To achieve this, I proposed animating some of my most surreal dreams, a concept that resonated well with both Virtue's team and the client. This project presented a significant challenge due to its scale—a global campaign with local adaptations for various countries, resulting in over 300 deliverables. Despite the difficulties, the process was immensely rewarding and enjoyable.
Here are the final videos, along with some of the original style frames, animation tests, and research conducted for this project, which was nominated as one of the top five animation projects in the Commercial Campaign category by Motionographer, :)
Results:
Although the numbers are for the whole "Creations" campaign, I am glad we contributed partially to the over 153 million in sales at the end of it.
Our goal was to capture and visualize the experience of tasting Coca-Cola's "dream flavor." To achieve this, I proposed animating some of my most surreal dreams, a concept that resonated well with both Virtue's team and the client. This project presented a significant challenge due to its scale—a global campaign with local adaptations for various countries, resulting in over 300 deliverables. Despite the difficulties, the process was immensely rewarding and enjoyable.
Here are the final videos, along with some of the original style frames, animation tests, and research conducted for this project, which was nominated as one of the top five animation projects in the Commercial Campaign category by Motionographer, :)
Results:
Although the numbers are for the whole "Creations" campaign, I am glad we contributed partially to the over 153 million in sales at the end of it.
RECAP VIDEO
A summary of all the work done.
A summary of all the work done.
VIRTUE'S GLOBAL CAMPAIGN
CREATIONS LOGO ANIMATION
FLIPPING WORLDS
TEASER. THE FLYING BLOBJECTS.
TEASER. IT'S RAINING BLOBJECTS.
RELEASE VIDEO. THE DROP.
TEASER. POOL OF BALLS.
TEASER. SQUEEZABLE.
REVEAL VIDEO.
FINAL VIDEO.
VISUALS & LOOK DEV
PRODUCT VISUALIZATION
