Challenge:
While working as Freelance Creative Director at WeareSeventeen, I had the amazing opportunity to pitch for what was literally a dream project for Coke in partnership with their agency, Virtue. After winning the pitch to promote the new Coke flavour "Dreamworld", part of their "Creations" series, I had the privilege of leading an amazing team of motion designers and artists to bring this to life.
Strategy:
While working on the project I had a few surreal dreams that I decided to use as ideas to animate. Some of these animations are based on those dreams, while others are concepts created by Virtue and I only worked on the direction of the whole animation process as much as the visual style, following the approved look for the campaign as displayed on the product labels. A global campaign, whose animations we had to design, animate and create versions for all the different countries. A total of more than 300 deliverables. It's was trully challenging, but it was a lot of fun too, :)
Here the final videos and some of the original styleframes, animation tests, and research done for this project that was nominated as one of the top 5 animation projects in the cathegory of Commercial Campaign by the Motionographer, :)
While working as Freelance Creative Director at WeareSeventeen, I had the amazing opportunity to pitch for what was literally a dream project for Coke in partnership with their agency, Virtue. After winning the pitch to promote the new Coke flavour "Dreamworld", part of their "Creations" series, I had the privilege of leading an amazing team of motion designers and artists to bring this to life.
Strategy:
While working on the project I had a few surreal dreams that I decided to use as ideas to animate. Some of these animations are based on those dreams, while others are concepts created by Virtue and I only worked on the direction of the whole animation process as much as the visual style, following the approved look for the campaign as displayed on the product labels. A global campaign, whose animations we had to design, animate and create versions for all the different countries. A total of more than 300 deliverables. It's was trully challenging, but it was a lot of fun too, :)
Here the final videos and some of the original styleframes, animation tests, and research done for this project that was nominated as one of the top 5 animation projects in the cathegory of Commercial Campaign by the Motionographer, :)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/b55d1267-6765-4bf7-b7e3-d93aa974ea60_rw_1920.png?h=1ef0601f3b37c285ea51b052928fc7bd)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/7ff999f2-dc4c-4d04-9f59-e590f43f978a_rw_1920.png?h=b7cd99bd2191cdfe573a363ae8ee09c9)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/48d6a561-060f-407d-9f71-1d53cc9ccf29_rw_1920.jpg?h=0bd2b97b4d482062d91cf767c225ced1)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/5baac972-46e4-41d9-8814-df19aa67329e_rw_1920.jpg?h=e1ff3c9b3737b6de9ed294c3c5aadb54)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/42956726-bcae-491a-a475-f3f8ab25cec8_rw_1920.jpg?h=270b99a048abee81c8e2c6395e4612da)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/a96f8e78-af37-450d-acd9-2ef9da26da1a_rw_1920.png?h=28957edd6d3b2ec58de8a4251906b944)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/a5ffc9ad-e183-4a9d-8db2-0e1626ad5fad_rw_1920.jpg?h=db0a4ec9891c7ca672a58e55ea2c2a61)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/71982ac0-6a70-487d-abb3-41750e44dfd7_rw_1920.jpg?h=4ce397c2105bedf4e6bd4129fa54ec99)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/1a58a841-353e-49e6-ac4b-30b4cf10f96b_rw_1920.jpg?h=617dddc10d20185af03c26c8522b1be6)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/a88ef582-3915-4704-91e3-058126b7c258_rw_1920.jpg?h=c07720739977c610177e1ae8cdced3fb)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/19e166ec-4d63-4aaa-a41e-a2ff9d993fec_rw_1920.jpg?h=13ae2cb321390c30c8c5ee6d54cfcf6a)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/7399a828-256c-4818-b8c4-025c1f6533ab_rw_1920.jpg?h=2c8395e2153bbe24ade3d023ea4171db)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/6760ca25-7883-4593-91ba-363717787249_rw_600.gif?h=8c2021e4132795eb831f73827580f5d5)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/dff00f40-a240-441f-aa4d-5a8e38522f12_rw_600.gif?h=4ac5be09e22726ee18a77953c796b775)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/98ff17c0-dce6-417e-9c92-ad6257a33d9c_rw_600.gif?h=be74cb73fcf3cab84542f9f2929305d1)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/c40fe666-5924-4a73-8a65-5888d09ceca7_rw_600.gif?h=28e954de37fd36798e190cee602c0fb2)
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![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/d5e73c05-6856-4ed7-9c42-a25befc121b2_rw_600.gif?h=336e3449fc16d0e9e09e358a41a886c9)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/c3e9bf83-01aa-414b-85bf-4ae4e029b7ba_rw_600.gif?h=01dd95ca272ff42950c5825e205540c9)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/679998aa-1438-4fdd-be1d-dcd031eb811c_rw_600.gif?h=c2879e270705bf9693cc491f64a72510)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/ab37be43-458d-4983-9a34-85aaaa6d1ced_rw_600.gif?h=1f4b287daa33dc705492556c5d89bf55)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/05299c4e-629f-48bb-a7b5-2927e232e113_rw_600.gif?h=54510a5d69c724c2f3dfbb0b9aaeac7c)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/120c2136-953d-479a-88c4-dadafec885a3_rw_600.gif?h=884c3b42d45706f84fa10a1286a6e911)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/4039a258-bd5d-4e15-bc0c-5e7969642a59_rw_600.gif?h=1be290300e53a00ab1b9c8702b12fb68)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/0ccf3c1c-0628-4ab2-a813-5e3daf233f04_rw_600.gif?h=dda9f8a70207b5b8cc4c607aa4a61807)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/d4956921-26ae-470a-b9b6-cc09c1c21de4_rw_600.gif?h=f4621660fdd733abd6c959b15835c2f7)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/eb308fc7-41c9-4b78-ad3d-426ecafd0e95_rw_600.gif?h=2fc02606420d51f7d4271d9697609c53)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/474bcef1-a99f-482c-858c-f28c5b077ee0_rw_600.gif?h=1ae4ccc6064abae6ef79694bb7b134ed)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/849e55f4-77ab-43e7-93db-be824479c8a6_rw_1920.jpg?h=777b9ba66a7476c6fbf3fe41ba3712df)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/671da00d-9446-42ce-8c35-cd373fa8a914_rw_1920.jpg?h=0457e3e77db5ebd5f6f34be8186f48b8)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/63f40edc-7b67-4a97-a271-d339fe7e9c11_rw_1920.jpg?h=cce4a5739391e2ab9b29d91e32e761ea)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/236b2a06-93e0-41f8-b8f5-e9e50affa88b_rw_1920.jpg?h=c6d86590481e539d2393c507ecc377d5)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/5592d59c-ecfc-4944-8cef-f115ee880b90_rw_1920.jpg?h=341b0de57ff9495f0c5450bf0766ebd1)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/ad121563-4eeb-4e64-a632-2baab4d778a8_rw_1920.jpg?h=ed7462775d7aedf6283fa2a1c9d2c6db)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/80950372-2034-4902-9bd5-642415ddd7b0_rw_1920.png?h=c2f8bfa75014808a4fee4cc06f511c90)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/368fdb14-4a3b-4e04-81c7-8684b85654b5_rw_1920.png?h=2e71943f306bd291999ba2d3e1cd22ed)