Challenge:
While freelancing at Carbon I had the opportunity to pitch for the whole look and feel of this new Colgate Formula. The client wants us to play with the pixels that are part of the design of their packaging and see how we bring them to life.
Strategy:
Using the animation of foam and cream as voxels and playing with a glass look we came with a proposal that allowed us to win the pitch and later on being able to execute it in a serie of key visuals and a short animation.
While freelancing at Carbon I had the opportunity to pitch for the whole look and feel of this new Colgate Formula. The client wants us to play with the pixels that are part of the design of their packaging and see how we bring them to life.
Strategy:
Using the animation of foam and cream as voxels and playing with a glass look we came with a proposal that allowed us to win the pitch and later on being able to execute it in a serie of key visuals and a short animation.
