Challenge:
While freelancing at Carbon I had the opportunity to pitch for this Colgate Total's campaign, including both the concept as the whole look and feel of this new Formula. The client wants us to focus on this new formula as something colorful that connects with the visual in the packaging.
Strategy:
I suggested making the paste look truly vibrant, like the colors of the Total's logo. By playing with the concept of colorful pixels we could figure this out. Here the results.
While freelancing at Carbon I had the opportunity to pitch for this Colgate Total's campaign, including both the concept as the whole look and feel of this new Formula. The client wants us to focus on this new formula as something colorful that connects with the visual in the packaging.
Strategy:
I suggested making the paste look truly vibrant, like the colors of the Total's logo. By playing with the concept of colorful pixels we could figure this out. Here the results.
ANIMATION
Use for TV and Social Media.
Use for TV and Social Media.
KEY VISUALS
