Challenge:
My dear friends at Carbon, a studio in Singapore and Hong Kong, offered me to art direct a series of visuals for Estée Lauder China to be used as styleframes for a video, as well as Key Visuals for print and social media.
Strategy:
Client was very specific with some of the content they wanted for this, like a golden ferry wheel, a city landscape, a cave made of ice, an ice palace, etc. and with the help of an amazing team we could pull this out in record time.
My dear friends at Carbon, a studio in Singapore and Hong Kong, offered me to art direct a series of visuals for Estée Lauder China to be used as styleframes for a video, as well as Key Visuals for print and social media.
Strategy:
Client was very specific with some of the content they wanted for this, like a golden ferry wheel, a city landscape, a cave made of ice, an ice palace, etc. and with the help of an amazing team we could pull this out in record time.
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/f41602e1-abd3-4f17-a88d-1db46fdcdbcf_rw_1920.jpg?h=6d049ddc284dfa749ffd10560ef37947)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/0ee88c48-621f-419b-9950-fc1e0abde8fb_rw_1920.jpg?h=7b74c2a148ba1e1a6f7718e8d6ed0dff)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/e66ab0de-e82c-4df4-8189-b65693dad5fc_rw_1920.jpg?h=89770d6e0d73b93bd3c2085b3e3de0d2)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/9018816b-8d00-4b99-af72-07bce099e5eb_rw_1920.jpg?h=8e1d44161c6bd02a9c44cf4b3698404f)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/1c7b00a0-c2b4-4773-944e-204bb41d88b5_rw_1920.jpg?h=1c342a32009bf82fc898338d8e059682)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/57e85918-bbb9-4007-b180-e0c978e70765_rw_1920.jpg?h=378d452699a9e333cd6cf05a8b3ac2f5)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/b6212b4f-8cd2-498b-895a-8d4ec899d2de_rw_1920.jpg?h=2a3e7a9ab020a5ef39bf86a64d18fce7)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/6d8137e2-6a10-4f88-8397-da8a909edf53_rw_1920.jpg?h=0dc205abb5394736ddc25508d59966dc)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/c95fdec9-24ef-4189-9092-f92ad28c5e77_rw_1920.jpg?h=51c7e09040f6be3f1047ed967ea1403f)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/3e886416-9e42-4ff2-9b68-1b3c7dffa4c8_rw_1920.jpg?h=62eddf459f6de6d6a68e3f02c08ceff9)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/90fbcc68-24ed-42ea-9bbf-70b1c54ade97_rw_1920.jpg?h=d2e8cbf2cff29c6295cb0a9a51bf5077)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/98c31c90-a0fd-4354-bdab-821b3b1dc59e_rw_1920.jpg?h=9fa53d7803defa2b6330bfed7077d434)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/79d5e2c9-a4b2-4471-bbfa-c8d133829862_rw_1920.jpg?h=d0447142d60eaf3dcc2999e7ea086d3c)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/afbe29c5-aca0-4ae5-bf8e-5a8ac00dc26f_rw_1920.jpg?h=622fbb1fbf61c5f696364fc1020f6773)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/4fe75aec-7b54-481f-a6c4-79a3e4371147_rw_1920.jpg?h=fb346ab464da5260f90a3515aab2bc8a)