Challenge:
My dear friends at Carbon, a studio in Singapore and Hong Kong, offered me to art direct a series of visuals for Estée Lauder China to be used as styleframes for a video, as well as Key Visuals for print and social media.
Strategy:
Client was very specific with some of the content they wanted for this, like a golden ferry wheel, a city landscape, a cave made of ice, an ice palace, etc. and with the help of an amazing team we could pull this out in record time.
My dear friends at Carbon, a studio in Singapore and Hong Kong, offered me to art direct a series of visuals for Estée Lauder China to be used as styleframes for a video, as well as Key Visuals for print and social media.
Strategy:
Client was very specific with some of the content they wanted for this, like a golden ferry wheel, a city landscape, a cave made of ice, an ice palace, etc. and with the help of an amazing team we could pull this out in record time.
