Already an old glory, I did the concept, art direction and visuals for this Spanish commercial for Unicaja Bank trying to illustrate the idea of a "growing deposit" that will increase the value overtime. To visually present this I made this whole journey from the ground till the skies using the analogy of a melody that goes "in crescendo" and turning a boring bank offer into something pleasant to the eye and a bit more magic, ;)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/534b5608-556f-4ab5-a44f-c7338b543eff_rw_1920.jpg?h=f530908a2bef7255f469f8cb95ff17c1)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/b660b05a-f25d-44ed-aa67-57070d0bd12c_rw_1920.jpg?h=6fcc46e914fb79e5bb164f70dcfd9484)
![](https://cdn.myportfolio.com/24a2eb5f-a9a2-41ab-bc58-20cf7066cb2e/a1d7f0dd-53e5-44d2-b8ad-df52442857d3_rw_1920.jpg?h=86ffc052ad4f8af27607c564ac1db511)