Challenge:
While being an ACD in Saatchi & Saatchi Vietnam we were challenged by The Laughing Cow to come up with an idea that helps them promote their product in a country where cheese is not as common for children consumption as it is in other parts of the world.
Strategy:
Working shoulder with shoulder with my good friend and great strategist, Kristijan Petkoski, we soon realised that making the product desirable by using characters with the shape of the cheese was the way to go. And so we created the "Laughing heroes" and figured out how to make the product finally appealing for the Vietnamese children and so their parents.
The characters ended up being a hit once we tested them with local kids.
While being an ACD in Saatchi & Saatchi Vietnam we were challenged by The Laughing Cow to come up with an idea that helps them promote their product in a country where cheese is not as common for children consumption as it is in other parts of the world.
Strategy:
Working shoulder with shoulder with my good friend and great strategist, Kristijan Petkoski, we soon realised that making the product desirable by using characters with the shape of the cheese was the way to go. And so we created the "Laughing heroes" and figured out how to make the product finally appealing for the Vietnamese children and so their parents.
The characters ended up being a hit once we tested them with local kids.
