Challenge:
Nike US Soccer faced an important issue. Soccer is simply not as popular as some other national sports, like baseball, basketball or American football.
Strategy:
With this "Don't tread on me" campaign and edgy look, we worked with Nike on making the whole sport feel underground and cool, closer to a North American taste. The use of the snake, the shots on the streets, the design of the whole web and marketing materials all pointed in the same direction.
Results:
The impact of the movement was beyond our own expectations and the collaboration with the Nike team was a blast.
Nike US Soccer faced an important issue. Soccer is simply not as popular as some other national sports, like baseball, basketball or American football.
Strategy:
With this "Don't tread on me" campaign and edgy look, we worked with Nike on making the whole sport feel underground and cool, closer to a North American taste. The use of the snake, the shots on the streets, the design of the whole web and marketing materials all pointed in the same direction.
Results:
The impact of the movement was beyond our own expectations and the collaboration with the Nike team was a blast.
