One of the projects I worked on when I lived in US. Being the main problem the fact that Soccer is not as popular as some other sports in US like Baseball, American Football or Basketball, we worked with Nike on this campaign to make Soccer feel cool and appealing by giving it character and make it have an underground and deeply american vibe, that would better resonate with the audience. 

The impact of the movement was beyond our own expectation and the collaboration with Nike team was a blast.