Challenge:
I was approached by Paul Reardon, co-founder at the studio/agency Peter&Paul, to help with the visual direction of an augmented reality app that is part of the campaign called "PoliNations" to create awareness of the beauty of the diversity in the British society using the analogy of the variety of plants and flowers in the country. The app allows you to reflect your uniqueness in the shape of a very personal flower, part of a virtual super garden where you can crosspolinate with others and create new flowers.
Strategy:
My task was to design a huge range of flower designs, including a big range of petals, sepals, filaments, anthers, stems, stigmas, seeds, etc. and direct the whole look of this particular, colorful garden.
You can try the app for free downloading it in The App Store (iPhone & iPad) or in The Google Store (Android).
I was approached by Paul Reardon, co-founder at the studio/agency Peter&Paul, to help with the visual direction of an augmented reality app that is part of the campaign called "PoliNations" to create awareness of the beauty of the diversity in the British society using the analogy of the variety of plants and flowers in the country. The app allows you to reflect your uniqueness in the shape of a very personal flower, part of a virtual super garden where you can crosspolinate with others and create new flowers.
Strategy:
My task was to design a huge range of flower designs, including a big range of petals, sepals, filaments, anthers, stems, stigmas, seeds, etc. and direct the whole look of this particular, colorful garden.
You can try the app for free downloading it in The App Store (iPhone & iPad) or in The Google Store (Android).
