Challenge:
I was approached by Paul Reardon, co-founder at the studio/agency Peter&Paul, to help with the visual direction of an augmented reality app that is part of the campaign called "PoliNations" to create awareness of the beauty of the diversity in the British society using the analogy of the variety of plants and flowers in the country. The app allows you to reflect your uniqueness in the shape of a very personal flower, part of a virtual super garden where you can cross polinate with others and create new flowers.
Strategy:
My task was to help shape this concept and design a huge range of flowers, including petals, sepals, filaments, anthers, stems, stigmas, seeds, etc. and direct the whole look of this particular, colorful garden. Thanks to this great partnership with Paul we could bring this whole vision to life and have a lot of fun while doing so.
You can try the app for free downloading it in The App Store (iPhone & iPad) or in The Google Store (Android).
I was approached by Paul Reardon, co-founder at the studio/agency Peter&Paul, to help with the visual direction of an augmented reality app that is part of the campaign called "PoliNations" to create awareness of the beauty of the diversity in the British society using the analogy of the variety of plants and flowers in the country. The app allows you to reflect your uniqueness in the shape of a very personal flower, part of a virtual super garden where you can cross polinate with others and create new flowers.
Strategy:
My task was to help shape this concept and design a huge range of flowers, including petals, sepals, filaments, anthers, stems, stigmas, seeds, etc. and direct the whole look of this particular, colorful garden. Thanks to this great partnership with Paul we could bring this whole vision to life and have a lot of fun while doing so.
You can try the app for free downloading it in The App Store (iPhone & iPad) or in The Google Store (Android).
