Even when the client wanted a long conventional video with animated specs and a lot of explanations of what can this shaver can do or how, we proposed something different, a short animation that in just a few seconds does the job without a single word or number.  ​​​​​​​All with a very tight budget.

Using the analogy of a race was an engaging simple way to do the job and grab the attention of the consumer in a more effective and entertaining way. This work got awarded by Behance with a flag for Motion Graphics.