To reflect on the concept "Divided by loyalties. United by passion." that I created to promote this South East Asia Rugby competition, I decided to make a Key Visual where the shape of the ball is completed by the most recognizable landmarks of the participating countries. All of them are, at the same time, dividing the ball in 2 parts, while the shape on these places is making the ball become one. The division vs union concept could be visually reinforced with this.