Challenge:
Lemon UK wanted me to help with the promotional campaign of this new Sony 3D TV. And the main tool for the promotion was this commercial that I was in charge of. The task wasn't easy, since we had to work with 2D visuals and, somehow, figure out a way to make this look 3D and as if the player can go "outside" of the TV. A tight budget, just a video of Kaka running in a desertic court as an asset and no time. Sounds familiar?
Idea:
Well, you have what you have and so we decided to scale the footage and make it go outside of the frame, then create a 3D ball and a cool explosion at the end which made the agency and client very happy. Watching the commercial during the World Cup as Spain was leading felt like a million bucks, ;)
Lemon UK wanted me to help with the promotional campaign of this new Sony 3D TV. And the main tool for the promotion was this commercial that I was in charge of. The task wasn't easy, since we had to work with 2D visuals and, somehow, figure out a way to make this look 3D and as if the player can go "outside" of the TV. A tight budget, just a video of Kaka running in a desertic court as an asset and no time. Sounds familiar?
Idea:
Well, you have what you have and so we decided to scale the footage and make it go outside of the frame, then create a 3D ball and a cool explosion at the end which made the agency and client very happy. Watching the commercial during the World Cup as Spain was leading felt like a million bucks, ;)