Challenge:
Drive safety in Vietnam is quite an issue, with many more accidents compared with some neighbourg countries in Asia.
Solution:
Tapping on the sense of pride of the Vietnamese I came with this concept. The title of the campaign proposal, "Don't Feel Stupid In Heaven" was exploring the angle of the after dead feeling you may have when you realise how silly was your reason de end up your life and so provoque the target group.
This campaign was an agency initiative and so, without a proper budget, I not only worked on the concept but on the visual on my free time.
Drive safety in Vietnam is quite an issue, with many more accidents compared with some neighbourg countries in Asia.
Solution:
Tapping on the sense of pride of the Vietnamese I came with this concept. The title of the campaign proposal, "Don't Feel Stupid In Heaven" was exploring the angle of the after dead feeling you may have when you realise how silly was your reason de end up your life and so provoque the target group.
This campaign was an agency initiative and so, without a proper budget, I not only worked on the concept but on the visual on my free time.
