Briefing:
Lemon UK asked me to help with the new Suzuki Swift campaign "Design for Life" being in charge of the main TV commercial with no more assets than the music, a photo of the car and wall with a few illustrations of cities they wanted the car to be associated with.
Idea:
Well, I can do creative direction but no miracles... That's what I said straight away. A week later and thanks to a few sharps ideas, camera mapping and some cool tricks we got it done!
Lemon UK asked me to help with the new Suzuki Swift campaign "Design for Life" being in charge of the main TV commercial with no more assets than the music, a photo of the car and wall with a few illustrations of cities they wanted the car to be associated with.
Idea:
Well, I can do creative direction but no miracles... That's what I said straight away. A week later and thanks to a few sharps ideas, camera mapping and some cool tricks we got it done!