Briefing:
Lemon UK asked me if I could give direction to make a version of a Suzuki TVC with no more assets than the music, a photo of the car and wall few illustrations of cities they wanted the car to be associated with.
Idea:
Well, I can do creative direction but no miracles... That's what I said straight away. A week later and thanks to a few sharps ideas, camera mapping and some cool tricks we got it done!
NOTE: This campaign concept is not mine, my role in this project was to direct all the VFX.
Lemon UK asked me if I could give direction to make a version of a Suzuki TVC with no more assets than the music, a photo of the car and wall few illustrations of cities they wanted the car to be associated with.
Idea:
Well, I can do creative direction but no miracles... That's what I said straight away. A week later and thanks to a few sharps ideas, camera mapping and some cool tricks we got it done!
NOTE: This campaign concept is not mine, my role in this project was to direct all the VFX.