Challenge:
We were commissioned to work on the promotion of these SMA or Singapore Media Awards. To grab media agencies attention and make them compete while having fun we were asked to come up with a concept and look for this
In the media industry, it has always been about the survival of the fittest, with agencies becoming more competitive and dynamic than ever. This is the overarching theme I came with. The "Media Jungle".
To grab their attention and make them participate, the idea was to illustrate each of the agencies as a creation, and then make them fight with each other. And once again I volunteer myself to create the visuals (using some of my free time, since I had lots to do as ECD). It was exhausting, but a lot of fun.
Record numbers of both media agency and public assistance! This worthed all the work.
In the media industry, it has always been about the survival of the fittest, with agencies becoming more competitive and dynamic than ever. This is the overarching theme I came with. The "Media Jungle".
To grab their attention and make them participate, the idea was to illustrate each of the agencies as a creation, and then make them fight with each other. And once again I volunteer myself to create the visuals (using some of my free time, since I had lots to do as ECD). It was exhausting, but a lot of fun.
Record numbers of both media agency and public assistance! This worthed all the work.
