Using photos taken during the filming of this Heineken ad and screenshots of the commercial itself, I was supposed to help create the key visual for the interactive experience. So I came with the idea of making it look like a blockbuster poster, introducing all the characters around the main one and using a composition that reminds you to an "entrance", in order to reinforce the title of this campaign. Inspired by some other popular movies like "Lords of The Ring", Bruce Lee films or James Bond aesthetics, here what I came with.
