Some collaborators and myself decided to participate on a VW Beetle competition to come with a concept and execution for a TVC with no budget and tight schedule. The topic was the realease of the new Beetle.

I used the metaphor of a chrysalid evolution to talk about the release of the new beetle. Using a time lapse animation we wanted to surprise viewers that may expect something else rather than a car appearing around. This is the version we could do with those limitations and we hope we can take it to the next level when time and maybe some budget is available, :) 

The images below are the concepts I created before I started to direct this.