Briefing:
Dworkz San Francisco asked me to help creating an interactive DVD for Whole Foods, an important supermarket chain of organic stores in the whole US.
Idea:
I wanted to create something that feels organic and natural straight away. Using the textures of the paper bags they have and all kind of materials I could see in their shops. My intention was to make something that feels like being in one of their supermarkets, visiting a hand made interactive piece, rather than purely digital.
Dworkz San Francisco asked me to help creating an interactive DVD for Whole Foods, an important supermarket chain of organic stores in the whole US.
Idea:
I wanted to create something that feels organic and natural straight away. Using the textures of the paper bags they have and all kind of materials I could see in their shops. My intention was to make something that feels like being in one of their supermarkets, visiting a hand made interactive piece, rather than purely digital.
