Briefing:
On my last project working for AKQA London I was asked to come with an idea to promote the Xbox Live service. Client expected the classic informercial with a cool guy talking about the service, which it was a no go for me. Being such a cool opportunity we thought we could do something much better.
Idea:
What if we do something that we dont even need to understand the language and tells us directly what's the feeling of playing with friends from your sofa? And this is what came. It's good to play together campaign was a lots of fun and one of my old glories.
NOTE: My apologies for the low quality of the video.
On my last project working for AKQA London I was asked to come with an idea to promote the Xbox Live service. Client expected the classic informercial with a cool guy talking about the service, which it was a no go for me. Being such a cool opportunity we thought we could do something much better.
Idea:
What if we do something that we dont even need to understand the language and tells us directly what's the feeling of playing with friends from your sofa? And this is what came. It's good to play together campaign was a lots of fun and one of my old glories.
NOTE: My apologies for the low quality of the video.